FROM MOPS TO MICRO-SAAS

I run a cleaning company. I’m building the software I wish existed.

I’m Alex Host — manager of Top Care Cleaning in Grand Rapids, MI (since 1980) and founder of 5 SaaS apps for local service businesses. Every week, I share what I’m building, what’s working, and what’s not.

Join the Newsletter
See What I’m Building

400+

GOOGLE REVIEWS AT TOP CARE

5

APPS BUILT & SHIPPING

10x

CHEAPER THAN PODIUM

WEEKLY NESLETTER

Every Tuesday, I share revenue, code, and lessons learned.

No fluff. No pitch decks. Just a real business owner building software in the open — the wins, the failures, and the numbers behind it all. Built for local service business owners and SaaS founders who like to keep it real.

  • Founder Journey / revenue
  • Growth Playbooks
  • Tools & Templates
  • Industry News

Join the list. Free. Every Tuesday.

THE HOSTED STACK

5 Apps. One mission.
Make local business tools actually affordable.

I got tired of paying $400/mo for tools that should cost $30. So I’m building them myself — and selling them at prices a real small business can stomach.

Automate SMS review collection. Text your customers, get more 5-star reviews. Simple.

Starter $29.99/mo
Growth $49.99/mo

Learn More

Snap a job-site photo, AI generates branded social posts. Your techs become your marketing team

Starter $19.99/mo
Growth $39.99/mo

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Direct-mail postcards made dead simple.Pick a neighborhood, send a postcard, get a customer.

Free + $0.99/postcard

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Know exactly where your customers come from. Attribution that actually makes sense for local businesses.

Starter $29.99/mo
Growth $49.99/mo

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Automated follow-ups so no lead goes cold. BCC an email, Nudge does the rest. A fraction of the cost.

Coming Soon

Learn More

WHY I’M BUILDING THIS

I AM the customer

I’ve run Top Care Cleaning in Grand Rapids for 20 years — a family business my dad and uncle started. I know what it’s like to spend $5,000 a month on Google Ads and feel like half of it is wasted. I know what it’s like to pay Podium $399/mo for a tool that should cost a fraction of that.

So I started building. Not as a venture-backed startup, not as a tech company — as a cleaning company owner who got tired of getting ripped off. Every tool in the Hosted Stack was born from a real problem I faced in my own business.

I’m building in public because I think more business owners should see what’s possible. No VC money. No engineering team. Just a guy with a mop in one hand and a keyboard in the other.

45+

YEARS IN BUSINESS

400+

GOOGLE REVIEWS

$0

VC FUNDING TAKEN