FROM MOPS TO MICRO-SAAS

I run a cleaning company. I'm building the software I wish existed.

I'm Alex Host. I run Top Care Cleaning — my family's business in Grand Rapids, MI, founded by my dad and uncle in 1980 — and I'm building six SaaS apps for local service owners like me. Every Tuesday, I share what I'm building, what's working, and what's not.

Join the newsletter → See the suite
400+
Google reviews
at Top Care
6
Apps in
the suite
$0
VC funding
taken
Alex Host wearing a Top Care Cleaning jersey
THE HOSTED SUITE

Six apps. One suite.
Every app makes the next one more valuable.

Most indie hackers build five disconnected side projects. I'm building six that compound. A 5-star review becomes a postcard. The postcard becomes a landing page visit. The visit becomes an attributed lead. The lead closes the loop.

PROOF job-site photos → social V2+ NUDGE cold leads → auto follow-up CUSTOMER HAPPY 5-STAR REVIEWS collects 5-star via SMS REACH postcards to neighbors PRESENCE AI landing pages convert LEADS attribution closes loop SMS TRIGGER QR CODE FORM / CALL CLOSED-LOOP ATTRIBUTION — EVERY LEAD TRACED BACK TO ITS REVIEW
CUSTOMER
Happy · 5-star
SMS
REVIEWS
Collects 5-star via SMS
TRIGGER
REACH
Postcards to neighbors
QR CODE
PRESENCE
AI landing pages convert
FORM / CALL
LEADS
Attribution closes the loop
↑ closed-loop attribution ↑
PROOF
Job-site photos → social
V2+
NUDGE
Cold leads → auto follow-up
HostedReviews
5-star collection via SMS
hostedreviews.com ↗
HostedReach
Direct-mail postcards
hostedreach.com ↗
HostedProof
Photos → branded social
hostedproof.com ↗
HostedPresence
AI landing pages
hostedpresence.com ↗
HostedLeads
Attribution for local
hostedleads.com ↗
HostedNudge
Cold lead follow-up
hostednudge.com ↗
V2+
See how they connect →
The 16-page Suite Playbook + weekly dispatch. Free forever.
WHY I'M BUILDING THIS

I AM the customer.

I've run Top Care Cleaning in Grand Rapids for 20 years — a family business my dad and uncle started in 1980. I know what it's like to spend $5,000 a month on Google Ads and feel like half of it is wasted. I know what it's like to pay Podium $399/mo for a tool that should cost a fraction of that.

So I started building. Not as a venture-backed startup, not as a tech company — as a cleaning company owner who got tired of getting ripped off. Every app in the suite was born from a real problem I faced in my own business.

I'm building in public because more business owners should see what's possible. No VC money. No engineering team. Just a guy with a mop in one hand and a keyboard in the other.

45+
Years in business
400+
Google reviews
$0
VC funding taken
ALSO BUILDING
Hosted Faith — software for churches and ministries. Different audience, same builder.
hostedfaith.com ↗